Sure, the clip is a little old and I've been sitting on it for a while now, but I am convinced this is still happening. I have eaten the cut-up live octopus, but not this.
I really think this is a "man" thing. No one can convince me that they actually like the taste. Like the guy in the clip says, it tastes like whatever you dip it in. With that in mind, why cant I just eat a potato with the same sauce?
On a different note, look what has been admitted, just in case you think I am making my "racist rugby" story up. Please read this.